About MBA in Finance

A Master of Business Administration (MBA) in Sales and Marketing Management is a specialized business degree program that focuses on developing skills and knowledge related to sales and marketing functions within an organization. This Two Year degree program is designed to provide students with a comprehensive understanding of sales and marketing strategies, consumer behaviour, market research, branding, advertising, and other key aspects of managing sales and marketing operations.

Dy Patil University Sales and Marketing MBA program primarily focuses on developing expertise in sales and marketing management. It equips students with the necessary knowledge and skills to analyze market trends, devise effective marketing strategies, manage sales teams, and develop strong customer relationships. The curriculum typically covers a wide range of subjects such as marketing management, consumer behaviour, sales management, market research, advertising and promotion, branding, digital marketing, strategic management, and leadership. This degree, delivered 100% online, will teach you how to oversee a successful sales strategy, focused on maintaining positive relationships with customers. It covers theories that are central to sales and marketing management and asks you to apply them to real-life organisations so you can see how they work in practice. The knowledge and skills you acquire in this program will enable you to create and evaluate detailed sales strategies, using various data collection methods.

The Online MBA program aims to enhance various skills required for successful sales and marketing professionals, including strategic thinking, analytical abilities, communication skills, negotiation skills, team management, and leadership skills. And as a career opportunity, all the graduates of an MBA in Sales and Marketing Management can pursue various career paths in industries such as consumer goods, retail, pharmaceuticals, technology, advertising, market research, and consulting. Job roles may include sales manager, marketing manager, brand manager, product manager, market research analyst, business development manager, or digital marketing specialist. Dy Patil University Master of Business Administration degree in sales and marketing gives you the opportunity to compound the sales and marketing skills you’ve learned in the field.